Growth Marketing Lead, Japan

The role

This role heads growth marketing efforts for Airbnb in Japan, sitting at the intersection of marketing, engineering, and data science. The leader will drive business performance through data-informed strategies while translating global vision into locally-relevant campaigns and managing cross-functional teams.

What you'd do

• Develop localized growth marketing strategies incorporating Japan market nuances and consumer preferences
• Lead cross-functional collaboration with regional and global teams to align priorities and deliver measurable business impact
• Manage complex projects spanning product, engineering, data science, and creative functions from planning through execution
• Operate at both strategic and tactical levels, setting KPIs, defining vision, and hands-on campaign optimization
• Build stakeholder relationships with Japan business and marketing teams; present insights and recommendations to leadership
• Identify and prioritize high-impact growth opportunities; establish operating rhythms and ways of working

What they're looking for

• Minimum 10 years in growth marketing roles covering search, CRM, display, and affiliate channels
• Proven experience scaling B2C brands in fast-paced global environments
• Deep expertise in Japan market dynamics, consumer trends, and digital behaviors
• Demonstrated ability to influence product and engineering conversations across functions
• Advanced project management skills with ability to independently manage complex initiatives
• Strong analytical mindset using data to drive prioritization and measure impact
• Exceptional communication and stakeholder management with senior leaders and global teams
• Familiarity with marketing automation, analytics tools, and digital platforms

Nice to have

• Experience working with local Japanese agencies and platforms
• Background collaborating with global channel owners