Growth Marketing Lead, Korea

The role

This individual contributor role leads Airbnb's growth marketing efforts in Korea, sitting at the intersection of market insights, strategy, and cross-functional teamwork. The position requires deep expertise in the Korean digital ecosystem and the ability to translate regional insights into actionable strategies executed by global teams.

What you'd do

• Analyze performance data and market trends to identify growth opportunities specific to Korea
• Develop and translate market insights into growth strategies for regional and global stakeholders
• Drive campaign performance across Naver and Kakao platforms and ecosystems
• Collaborate with regional channel leads, global marketing, product, engineering, and data teams
• Advocate for Korean market needs in global planning discussions
• Identify and support new product integrations and marketing capabilities for Korea
• Deliver reporting and insights to leadership to guide optimization decisions

What they're looking for

• Minimum eight years of growth, performance, or digital strategy experience in consumer businesses
• Strong knowledge of Korean digital landscape and local consumer behaviors
• Familiarity with Naver advertising products such as Powerlink and Brand Search
• Understanding of Kakao platforms including KakaoTalk and marketing capabilities
• Ability to interpret data and translate analysis into strategic recommendations
• Experience collaborating with global marketing, product, engineering, and data teams
• Familiarity with marketing automation platforms and analytics tools

Nice to have

• Experience with AI-driven marketing tools
• Knowledge of localized asset development