Head of Product-Led Growth Marketing

The role

This director-level role owns the strategic vision and financial accountability for Dropbox's self-serve marketing revenue stream. The leader will oversee global digital marketing functions including paid channels, search optimization, and lifecycle programs while managing a diverse team and driving cross-functional alignment between product, sales, and analytics.

What you'd do

• Drive strategic vision and financial accountability for product-led growth marketing revenue and customer lifetime value optimization
• Oversee global paid media budgets across performance and brand channels with aligned statements of work
• Own lifecycle marketing strategy across email, in-product, and push to drive activation and retention
• Lead search engine optimization and web properties to increase organic traffic and conversion rates
• Partner with product and data teams to establish product-qualified lead criteria and efficient routing to sales
• Build and maintain a culture of experimentation using A/B testing and incrementality analysis
• Lead, mentor, and scale a diverse team of digital marketers with focus on development and psychological safety

What they're looking for

• Minimum 10 years of digital marketing experience with increasing leadership scope in B2B SaaS or B2C scale environments
• 5+ years directly managing and scaling multi-disciplinary marketing teams with hiring and organizational design
• Proven expertise managing large-scale paid media programs across search, social, video, and display channels
• Advanced experience leading complex lifecycle programs with sophisticated segmentation and cross-channel orchestration
• Deep analytical capability with complex attribution models, incrementality testing, and media mix modeling
• Exceptional stakeholder management and communication skills across creative, product, sales, and finance teams

Nice to have

• Experience operating in hybrid go-to-market models with product usage data fueling enterprise sales pipelines
• Track record managing large global media budgets exceeding $50 million with complex agency ecosystems
• Familiarity with modern marketing technology stacks including CDPs, marketing automation, and attribution tools
• Success scaling acquisition efficiency metrics while maintaining brand integrity
• Experience navigating privacy-related measurement challenges including cookie deprecation and first-party data strategies
• Background marketing across multiple customer segments from individual consumers to enterprise accounts