Lead Global Marketing Campaigns Manager

The role

This staff-level position redesigns how GitLab's global campaigns function operates, setting strategy and measurement standards across regions. The role owns the company's expansion and upsell campaign portfolio as a flagship proof point, partnering with Product, Growth, Sales, and regional teams to drive product-led growth revenue globally.

What you'd do

• Define the next operating model for the global campaigns function, including strategy-setting, program scoping, resource allocation, and cross-functional partnerships
• Build frameworks, playbooks, and measurement models for the broader campaigns organization to execute at scale
• Own strategic direction for the global upsell and expansion campaign portfolio across multiple product tiers and geographies
• Partner with product, growth, and sales leadership to shape expansion strategy, influencing packaging, pricing, and go-to-market sequencing
• Ensure global campaigns are designed for regional activation across AMER, EMEA, APAC, and LATAM with appropriate localization
• Lead high-visibility integrated campaigns spanning multiple audiences and geographies with undefined success criteria
• Own analytics, experimentation, budget strategy, attribution modeling, and incrementality testing for expansion campaigns
• Mentor senior and lead campaign managers, raising overall function capability and strategic quality
• Represent global campaigns in executive forums, translating performance into business narratives

What they're looking for

• Extensive B2B SaaS marketing background with proven track record leading integrated campaign strategy for product-led growth or expansion
• Direct experience evolving a marketing function's operating model and how teams plan, execute, and measure work
• Global operating experience with campaigns across multiple regions and effective partnerships with regional GTM teams
• History of leading ambiguous, multi-quarter initiatives end-to-end from opportunity identification through measurement and iteration
• Demonstrated ability to influence VP and C-level leaders on decisions beyond direct ownership
• Strong analytical skills with hands-on attribution modeling, incrementality testing, cohort analysis, and funnel diagnostics experience
• Technical fluency with developer, DevOps, or platform engineering audiences and ability to translate technical value into campaign strategy
• Experience setting standards for marketing functions, mentoring senior contributors, and raising strategic quality
• Fluency with modern marketing automation, CRM, and analytics platforms such as Marketo, Iterable, and Salesforce for measurement and experimentation

Nice to have

• Background in DevOps, developer tools, or open source ecosystems
• Experience spanning product marketing, growth, and lifecycle marketing disciplines
• Prior role as key contributor on team that improved campaigns function operations