Senior Regional Marketing Manager, EMEA

The role

This senior role leads regional marketing strategy and execution across EMEA, orchestrating integrated programs that blend in-person events with digital initiatives. The position bridges Sales, Product, and Ecosystem teams to generate measurable pipeline growth while operating within GitLab's remote, values-driven culture.

What you'd do

• Develop and execute integrated regional marketing campaigns aligned with territory priorities and Sales objectives
• Design field marketing strategies combining in-person and digital engagement tactics across EMEA
• Test programs iteratively and establish best practices based on performance learnings
• Measure program impact and communicate results to leadership and executive stakeholders with tailored insights
• Oversee regional marketing budgets with disciplined planning and financial accountability
• Coordinate cross-functional execution with Sales, Product, Marketing, and Ecosystem partners
• Manage external agencies and third-party vendors for campaign and event delivery
• Build organizational processes within Regional Marketing and travel up to 50% as needed

What they're looking for

• B2B technology marketing experience with field or regional marketing focus
• Demonstrated success creating and executing integrated marketing programs
• Data-driven approach using performance insights to refine strategy and tactics
• Experience managing or supporting territory budgets and resource allocation
• Strong organizational and communication abilities with stakeholder management skills
• Self-directed work style in fast-paced environments with minimal supervision
• Proficiency with Salesforce, Slack, and Google Workspace
• Familiarity with marketing automation, reporting, and project management tools
• Understanding of Agile, DevOps, or software development lifecycle concepts

Nice to have

• Creative approach to building new programs from inception
• Experience collaborating closely with Sales teams