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Notion

APAC Digital Marketing Manager

Lead APAC digital marketing strategy and execution across regional and local channels to drive qualified pipeline.

NotionText summary from the June 2026 archive. original source →

The role

This role owns end-to-end digital marketing strategy and execution for the APAC region, driving qualified pipeline across performance channels and local platforms like Yahoo Japan and Naver Korea. Reporting to the APAC Head of Marketing, the candidate balances regional strategy with country-level nuance while operating across time zones and integrating AI-first workflows into marketing operations.

What you'd do

  • Own APAC digital marketing channel strategy and execution across key countries and segments
  • Manage performance marketing partnerships with global teams on Meta, LinkedIn, and Google campaigns
  • Execute and optimize local channel campaigns in Japan and South Korea through agency or freelancer partnerships
  • Establish AI-driven digital marketing systems to accelerate creative iteration, localization, testing, and reporting
  • Lead regional creative production with cultural fluency for high-context markets
  • Build and run localized email nurture programs by segment in collaboration with global teams
  • Drive APAC website optimization initiatives to improve conversion and performance
  • Synthesize demand generation reporting and funnel insights across countries and channels
  • Partner on global performance ad reviews for major launches with APAC representation

What they're looking for

  • Proven track record leading B2B digital demand generation across APAC markets
  • Hands-on expertise in paid social, paid search, and lifecycle marketing channels
  • Deep familiarity with local APAC platforms including Yahoo Japan and Naver Korea
  • Strong creative and localization judgment for high-context markets, especially Japan
  • Active adoption and operationalization of AI tools to improve speed and results
  • Native or professional-level written Japanese with business-level English
  • Experience marketing to Japanese B2B buyers
  • B2B website conversion expertise including messaging, forms, CRO testing, and regional SEO
  • Proficiency with Salesforce, Marketo, and Customer.io marketing technology

Nice to have

  • Experience partnering with Sales on pipeline targets and funnel definitions
  • Experience running multi-country experimentation programs across APAC
  • Portfolio of AI experiments or innovations in digital marketing

Summary written by RoleDeck from the original posting. This is an extracted, own-words summary and may contain errors. The original source may have changed or expired.