Enterprise Product Marketing, GTM

The role

This role owns the entire competitive and business-value narrative for Notion's enterprise segment, serving as the strategic hub between product, sales, and customer success. The marketer will build frameworks, assets, and programs that arm the go-to-market organization with differentiation, proof points, and ROI stories to accelerate deal velocity and win rates.

What you'd do

• Establish and maintain a competitive intelligence hub with ongoing research, source management, and distribution to sales and leadership teams
• Develop competitive positioning, battle cards, objection handling guides, and deep-dive analyses for key rivals
• Create accredited ROI calculators, total cost of ownership comparisons, and business case templates with reusable statistics
• Design and operate a formal Win/Loss program instrumented through Salesforce and Gong with quarterly insights and recommendations
• Build AI value propositions and proof points tailored for B2B enterprise buyers and buying committees
• Develop change management narratives and enterprise maturity models to guide customer transformation journeys
• Partner with Sales Enablement to drive adoption through training, office hours, and deal-desk support
• Run competitive campaigns aligned with product launches and market announcements
• Conduct regular industry trends sessions for Sales to build category expertise
• Measure and report impact on win rates, deal velocity, competitive displacement, and influenced annual contract value

What they're looking for

• Minimum six years of B2B product marketing with demonstrated ownership of sales enablement and competitive strategy
• Proven track record building competitive programs and ROI frameworks that improve win rates and deal velocity
• Ability to translate technical capabilities into clear differentiation and quantified business value for executives
• Exceptional storytelling, writing, and live presentation skills for both executive and practitioner audiences
• Strong cross-functional collaboration skills with Sales, Customer Success, Product, Demand Generation, and RevOps
• Analytical mindset with comfort instrumenting, measuring, and iterating programs across multiple workstreams
• Intellectual curiosity about AI and willingness to adopt AI tools for improved productivity

Nice to have

• Background in work management, collaboration, knowledge management, or related software categories
• Hands-on experience building ROI and TCO models and conducting executive value assessments
• Practical experience running Win/Loss programs and using Salesforce, Gong, and competitive enablement platforms