Consumer Marketing Manager, East Africa

The role

This is a mid-level consumer marketing position within Spotify's Markets & Subscriber Growth organization, based in Nairobi and focused on East Africa. The role involves developing culturally resonant campaigns that drive user acquisition, engagement, and retention across the region while supporting broader Sub-Saharan African initiatives. The position is offered as a long-term contractor role through a third party.

What you'd do

• Develop and execute consumer marketing campaigns tailored to East African markets
• Collaborate with cross-functional teams across marketing, music, partnerships, and analytics to implement campaigns
• Analyze on-platform and off-platform data to identify audience behaviors and growth opportunities
• Create creative and media briefs with internal stakeholders and external agency partners
• Drive acquisition, engagement, and retention efforts for both free and premium user segments
• Identify and activate local partnerships with creators, agencies, and cultural influencers
• Measure campaign performance and translate insights into future strategy recommendations
• Localize global marketing initiatives to ensure cultural relevance and market fit

What they're looking for

• Minimum 4+ years of consumer marketing, brand marketing, or campaign management experience in East Africa
• Experience executing campaigns across multiple Sub-Saharan African markets
• Proficiency in brand strategy, consumer insights, digital marketing, and media planning
• Track record of impactful campaigns in digital, FMCG, retail, entertainment, or technology sectors
• Ability to translate consumer and cultural insights into effective marketing strategies
• Comfortable analyzing data and performance metrics to optimize campaign effectiveness
• Strong capability managing multiple concurrent priorities with meticulous execution
• Effective cross-functional collaboration with teams, agencies, and diverse stakeholders
• Proactive problem-solving approach in fast-paced environments
• Deep appreciation for cultural storytelling and authentic audience engagement